The revenge of the right brain
Daniel
Pink has a new book out that might be of interest: A Whole New Mind: Moving
From the Information Age to the Conceptual
Age.
His recent article in Wired
magazine was interesting. Here's an excerpt:
The Information Age has unleashed
a prosperity that in turn places a premium on less rational sensibilities - beauty,
spirituality, emotion. For companies and entrepreneurs, it's no longer enough
to create a product, a service, or an experience that's reasonably priced and
adequately functional. In an age of abundance, consumers demand something more.
Check out your bathroom. If you're like a
few million Americans, you've got a Michael Graves toilet brush or a Karim Rashid
trash can that you bought at Target. Try explaining a designer garbage pail to
the left side of your brain! Or consider illumination. Electric lighting was
rare a century ago, but now it's commonplace. Yet in the US, candles are a $2
billion a year business - for reasons that stretch beyond the logical need for
luminosity to a prosperous country's more inchoate desire for pleasure and
transcendence.
To flourish in this age, we'll
need to supplement our well-developed high tech abilities with aptitudes that are
"high concept" and "high touch." High concept involves the
ability to create artistic and emotional beauty, to detect patterns and
opportunities, to craft a satisfying narrative, and to come up with inventions the
world didn't know it was missing. High touch involves the capacity to
empathize, to understand the subtleties of human interaction, to find joy in
one's self and to elicit it in others, and to stretch beyond the quotidian in
pursuit of purpose and meaning.
Implications for meaningful
facilitation?